Prior to my knowledge of Web Design I created a flyer for
the Girl’s Double Dutch team to encourage students to join the double Dutch
team. I used Microsoft Word in order to create an extremely simple flier. When
creating the flier I used traditional Times new Roman In the Word art features.
In bright red there were the words “Join the Girl’s double Dutch Team”. I
copied and pasted a picture of from the clip art section of girls jumping rope
and put it on the flier. Now that I have read the text, I realize that there
was a lot of sins I was committing when examining the old flier. First
and foremost the font was an extremely traditional font and the red color on
the white paper did not mesh well with trying to persuade my audience in
joining the team. Secondly I realize now that the clip art image is blurry,
tacky and does not have a sense of borders or lines. It is apparent that the
image is the central focus of my flier as opposed to the words. Now when I look
at my original flier it is very bland and looses focus on it's intended
purpose. 
My re- invented flier I decided to use a website that assists in
creating advertisements and fliers. This time I really intended on meeting the
needs of my audience. In order to meet the needs of my audience I really
thought about what I wanted on my flier what my purpose of the flier was. My
goal was to encourage students to join the team. In order to achieve my purpose
I had to using encouraging phrases and let students know when we will be
meeting. Because students rush from class to class I also wanted to create a
flier in which they can quickly scan with their eyes while walking down the
hall to their next class. . I just had to use vibrant colors to grab their
attention but also decided to get straight to the point by writing using a very
playful and energetic font. In this edition, In this edition instead of using
black font I decided to use white font in a pink background to draw the eye. I
kept the black font to a minimum and the picture quite small. Assignment 3 Design Basic Index Page 71
Please Watch my Video to understand my reasoning and logic behind this composition drawing
References
Golombisky, K., & Hagen, R. (2010). White space is not your enemy: a beginner's guide to communicating visually through graphic, web & multimedia design. Amsterdam: Focal Press/Elsevier.
Krause, J. (2004). Design Basics Index. Cincinnati, OH: How Design Books.
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